I realized I needed to work smarter, not harder. Enter: #cleantok, my very favorite TikTok hashtag; the one where I learn about all the newest tips, tricks, and products, as well as time-tested faves from my beloved cleaning community. I started scouring the tag for dish-related goodies and came across several videos of people raving about some silly-looking, smiling sponges called the “Scrub Daddy” and “Scrub Mommy.” My fellow cleansing enthusiasts boasted that these babies didn’t scratch your pots, they lasted months longer than a regular sponge, and that they didn’t smell like rotten mildewed locker room after a few days.
The company was started in 2006 by Aaron Krause, who initially was looking for a better way to clean his hands — believe it or not. Surprisingly, it wasn’t an instant, run-away success, so he moved onto making household sponges instead, using a modified version of his original product. That model wasn’t gentle enough for furniture, so he thought, “Well, maybe those hand scrubbers I made would work?” And wouldn’t you know it, they worked fabulously. After that, he started selling the scrubbers on QVC, which led to his appearance on Shark Tank, and everything started falling into place.
The biggest selling point of the sponge is that it changes texture depending on water temperature. If you use it with cold water, it’s stiff and scrubs grease and grime away with ease. If you use it with hot water, it is malleable and gentle enough for porcelain. It doesn’t hold smells, and it lasts forever. This combination won over the judges, and Krauss was able to build his business.
After that initial expansion, the company started developing additional products, including a dual-sided scrubber sponge as a complement to the Daddy. But it couldn’t just be a regular old sponge with the Daddy glued to one half — for them, it had to be better.
Scrub Daddy Sponge